Environmental Integrity Environmental Integrity

Committed to Environmental Integrity


Climate-friendly farming

What if the answer to global warming and world hunger is right under our feet—in the land and the way we take care of it? New Chapter is joining a growing agricultural movement that goes beyond organic, called regenerative agriculture. Regenerative techniques have the power to reverse the worldwide depletion of farmable topsoil, and can lower atmospheric CO2 (carbon dioxide) levels and start to reverse climate change. New Chapter passionately supports the regenerative agriculture movement… because we believe it’s essential for the healthy future of people and planet.

Plants naturally draw down CO2 from the atmosphere through photosynthesis, and store it in the soil. But industrial farming practices disrupt this system, releasing the CO2 and depleting the soil. Fortunately, replacing industrial practices with regenerative ones can reboot the natural cycle of removing carbon from the air by sequestering it in the ground. Modest calculations show carbon can be sequestered by the TON. Soil regeneration practices include rotating crops, using cover crops, avoiding deep tilling, composting, and following organic standards. These techniques create healthy, carbon-rich soil that is full of organic matter and holds water like a sponge. Perfect for growing food and healing herbs.

The time is now! You can join New Chapter in adopting regenerative agriculture in your own garden and spreading the word about companies who are supporting regenerative agriculture on small- and large-scale farms.

You can also see regenerative agriculture in action at our partner farm in Costa Rica, Finca Luna Nueva. This Biodynamic® certified teaching farm is a remarkable model for how to grow the best quality crops in a way that’s great for the planet.


100% recyclable shipping boxes

Minimizing our impact on the environment also means we make environmentally conscious packaging. We strive to use the highest percent of recycled content in product boxes, marketing materials, and display units.  We use 100% recycled corrugated shipping boxes within a closed loop system, which means the corrugate we recycle is looped back to us for reuse again and again.  New Chapter is constantly evaluating options for reducing our footprint and are members of the Sustainable Packaging Coalition. 


Reducing our waste stream

We currently compost, recycle or reuse more than 85% of the waste we produce – everything from lunch leftovers and office paper to pallets and shrink-wrap. We’ve also contracted with a local farm that takes all of our compostable waste, including all paper products, for use in their own organic compost.

We began a waste stream assessment four years ago and continue to make improvements and reach higher levels of efficiency.  This dynamic record of our annual progress helps us understand our daily impact and identify enduring ways to reduce it.


Reducing our carbon footprint

We’re committed to reducing our carbon footprint. We utilize high-level efficiency, full-spectrum lighting throughout our headquarters and motion sensor lighting in our rest rooms. The goal of every new step we take is to make our headquarters as energy efficient as possible.

In 2009, New Chapter performed a baseline carbon inventory and assessment – an important step toward understanding our carbon and energy impact. We are comparing this baseline analysis year-by-year to help us measure our performance, meet our reduction goals and report our annual achievements.