Vital for both women and men

If you’re 30+, you’re losing bone.

Both men and women will begin to lose 0.5–1% of their bone density or degree of bone mineralization per year starting around age 30. In women, the rate of loss will spike to 2–3% per year for the first 3–15 years following menopause.

Beyond bone health: The critical need for calcium

Calcium is a critical mineral that is important not only for bone health, but one that is also involved in muscle and nerve function, blood pressure regulation, blood clotting, cellular health, and the release of certain hormones. Calcium is even required for a normal heartbeat!

Not surprisingly, given this vital role, the body maintains a constant level of calcium in the bloodstream. To support this constant level, our bones also act as a storage bank for calcium. If blood calcium levels are low due to dietary intake, calcium is taken from our bones and used by the body — which over time can affect bone density.

The body also loses calcium through sweat, urine, cut hair and nails, so replacing this lost calcium on a daily basis is essential to prevent further removal of calcium from the bones.

Are you getting the right kind of calcium?

Not all calcium is created equal. The whole-food calcium in New Chapter Canada’s Bone Strength Take Care is easily recognized and absorbed by our bodies because it’s plant-based. But the calcium in most conventional supplements comes from limestone – rocks. The body simply doesn’t recognize or absorb it in the same way.

Is Calcium enough?

Not even close. The body also needs sufficient levels of Vitamin K, Vitamin D and trace minerals in order for calcium to be utilized by the body to build healthy bones. Without sufficient natural Vitamin K2, calcium ends up in your arteries and soft tissues, where you don’t want it. And without sufficient Vitamin D, the body absorbs only a fraction of the calcium it normally would.

Think of Calcium as the bricks, and Vitamins K and D as the mortar. One cannot function properly without the other!

A New Chapter in bone-nourishing Calcium

Calcium from plants, not rocks.

Unfortunately, most calcium supplements are made from limestone -- rocks – making it hard for our bodies to break down and absorb the calcium. That’s why New Chapter Canada’s Bone Strength Take Care is plant-based, sourced from the calcium-rich Lithothamnion plants along Iceland’s coastline. It’s whole-food calcium your body recognizes and absorbs. And considering preliminary evidence that suggests calcium from whole-food sources may produce more favorable effects in bone health than isolated calcium supplements, you have to ask yourself:

Do I really want my calcium from rocks or do I want it from whole food?

Calcium + Vitamin K2 and Vitamin D3

Research suggests that Vitamin K2 is a critical co-factor for calcium, helping it go into your bones where it’s needed vs. your arteries and soft tissues, where it can cause stiffening. That’s why New Chapter Canada’s Bone Strength Take Care contains a highly bioavailable, bioactive, and long-lasting form of natural Vitamin K2 (MK-7), along with Vitamin D3, which has been found to aid in bone support and function in several studies.